AGORA app
AGORA app
The only app that joins all the cultural activities of your city in one place.
The only app that joins all the cultural activities of your city in one place.
2025
2025
App Design
App Design
My Role
UX Researcher
Information Architect
Wireframes & Interaction Designer
UI Desginer
Prototype Tester
Team
Martina Huergo, Santi Crespo, María Fragoso, Sergio Sánchez and Irene Marges
Tools
Duration
25 weeks
"I feel like I waste a lot of time on my phone; before I even reallize, I'm already having dinner before going to bed."
"I feel like I waste a lot of time on my phone; before I even reallize, I'm already having dinner before going to bed."
"I rely on references, without a doubt, whether it's recommendations from friends or reviews I see on the apps I use to look for plans."
"I rely on references, without a doubt, whether it's recommendations from friends or reviews I see on the apps I use to look for plans."
"When I search, it causes me a bit of stress because there's so much."
"When I search, it causes me a bit of stress because there's so much."
96,3%
96,3%
needs help to find cultural activities
needs help to find cultural activities
67,3%
67,3%
Is willing to spend more money
Is willing to spend more money
87,7%
87,7%
can't find new activities
can't find new activities
A home full of recommendations sorted by categories
A home full of recommendations sorted by categories
Activity Cards with all the information users might need
Activity Cards with all the information users might need
A Searcher with filters to help users find events
A Searcher with filters to help users find events
Why "Agora"?
Why "Agora"?
The Agora was the central public space in ancient Greek city-states, serving as the heart of civic life for commerce and social activities
The Agora was the central public space in ancient Greek city-states, serving as the heart of civic life for commerce and social activities
After our Desk Research we moved forward to interviews and surveys. These allowed us to find out that 71% of young people feel overwhelmed by an excess of cultural offer, 87,7% struggles with discovering new activities, 96,3% require help to filter their options and, although personal economy can easily be an inconvenience, 67,3% claimed to be willing to spend more money should the cultural offer be worthy of it.
After gathering this information and understanding our users through interviews, we realized our design challenge was to create a solution that addressed these obstacles and creates a space for young people with cultural interests to connect, share and enjoy their leisure. Making them feel as secure as possible with their choices was our motto.
After our Desk Research we moved forward to interviews and surveys. These allowed us to find out that 71% of young people feel overwhelmed by an excess of cultural offer, 87,7% struggles with discovering new activities, 96,3% require help to filter their options and, although personal economy can easily be an inconvenience, 67,3% claimed to be willing to spend more money should the cultural offer be worthy of it.
After gathering this information and understanding our users through interviews, we realized our design challenge was to create a solution that addressed these obstacles and creates a space for young people with cultural interests to connect, share and enjoy their leisure. Making them feel as secure as possible with their choices was our motto.
This project aims to ease the anxiety and doubts that emerge from an overwhelming cultural offer in big cities like Madrid or Barcelona. Our purpose was to help people by giving them a reliable source based on their intrests.
This project aims to ease the anxiety and doubts that emerge from an overwhelming cultural offer in big cities like Madrid or Barcelona. Our purpose was to help people by giving them a reliable source based on their intrests.
Hence, Agora was born, an activity finder APP that saves you time, avoids endless searches, and gives you the confidence to make the best decision.
User Persona
User Persona
After collecting all our data from our intervies and surveys, we created our insight and our user persona.
Our plan was to create a solution that was fully user-centered.
After collecting all our data from our intervies and surveys, we created our insight and our user persona.
Our plan was to create a solution that was fully user-centered.
We studied the pain points to identify our key opportunities. Hence, our value proposition:
We studied the pain points to identify our key opportunities. Hence, our value proposition:
Centralized
The only app that unifies all the events offered in your city. We save you from having to navigate through multiple different apps.
Categorized
With so much on offer, we organize activities by category and recommend events based on a personalized algorithm.
Reliable
Choose your plans thanks to the community's recommendations and ratings and trust that you're making the right choice.
Categorized
With so much on offer, we organize activities by category and recommend events based on a personalized algorithm.
Centralized
The only app that unifies all the events offered in your city. We save you from having to navigate through multiple different apps.
Reliable
Choose your plans thanks to the community's recommendations and ratings and trust that you're making the right choice.
Sitemap
Wireframes
Design System & Style Guide
Category Label
Save as Favourite Button
Spotify inspired categorization
Price
Location and Dates
Filters
Recommendations
New events
Activity Card
Searcher
Category Page
You won't miss anything!
with all the info you need…
…your own personal space
… and much more!
easy and intuitive
Category Label
Save Button
Event Location
Share button
Price
Buy ticket Button
Event Description and info
Event Page
Gamification
Events Calendar
Follow your friends
Weekly Challenges
Saved, Future & Past events
Profile
Your own Events Calendar.
Follow your friends and see what they share on the Community Page.
Rate and share events with your followers!
Send activities to your friends!
Prototype
Prototype
You won't miss anything!
with all the info you need…
…your own personal space
… and much more!
easy and intuitive
Your own Events Calendar.
Follow your friends and see what they share on the Community Page.
Rate and share events with your followers!
Send activities to your friends!
Pablo Dávila
Pablo Dávila
