pablodavila

The typography chosen for this project was Helvetica. This Sans-Sherif typeface works due to its clarity and simplicity providing an excellent legibility.

The colour palette represents the natural essence of the badge with a variety of greens, brown for the text and blue representing the oceans of our planet.

These colours are often used in enviromentally responsible corporations .

The idea was to visually connect with empathy for the planet. Being the AI a new development, it is not yet designed to be eco-friendly and its abuse may be very destructive for many areas of our planet.

Therefore, choosing something as simple and visual as a leaf for the logo seemed the right step.

I began with a very geometrical pair of leaves that had different colours. However it wasn't as warm and familiar as I wanted it to be. So I moved to a more realistic shape with some alterations. I didn't want the corners or the curves to be perfect. My philosophy was that the least perfect it looked like, the more natural it would be.

Artificial Intelligent has come to stay. That is a fact. The sad news are, that while it settles in, we have not yet been able to figure out how to use it in an eco-friendly way. Articles all over the internet are reporting how much water it requires just for a simple response from Chat GPT and the creative sector is suffering from work intrusion.

With every day that goes by, AI creations are becoming more popular and not just the artists are having a hard time. People on social media are overwhelmed by all the videos, images and memes that have been made with AI. Furthermore, books written by AI are beginning to be published.

In a desperate cry for help from people who wish to be informed when something is made by artificial intelligence, I've decided to create a badge. A quality label that informs when something is "human made", in an attempt to make human creations more valuable than those made by AI.